Custom for every Customer

Hello, my name is Arpin Nurmela. This is a business of passion for me. I've been an audiophile since I was 14. In my 20s I worked part-time as a hifi salesperson. My favorite part of the job wasn't selling. It was talking with other audiophiles, helping them solve problems, and create unique solutions.

At the top of 2021, I made the most monumental discovery of my entire audiophile existence. And it was on a complete whim. I was looking for high quality jumpers for my bi-post speakers. I bought pure solid silver wire 12ga. The results were shocking in the sense that I was completely unaware that my 20 year old speakers could actually have that level of resolution. This began an eight month journey into the world of solid core wiring. My first experiments were with solid silver wire. But when it came time to replace my speaker wire, I couldn't afford to use solid silver. I got desperate. So I purchased solid copper and started intense experimentation. Holy moly. It was nearly on par with the DIY silver wiring I was making. So I pushed my experiments even further. Now every stranded wire that could be replaced either outside or inside my 5 hifi systems has been replaced with solid core copper or silver. And I will never go back, ever.

Solid Core Wiring is my version of what a hifi store used to be. It used to have people passionate about audio, who not only knew all the products they sold inside and out, but they knew or were familiar with the wider range of offerings available. They could speak with some authority on mostly everything, and could offer customers real insight into how best to solve their needs.

So that's how I'd like to run this business. As a small outfit that caters only to my customers and not distributors. We'll discuss your needs, your system, and then offer you the best solution for your wallet.